- Give journalists a story to tell: the app store is too populated to just be about the game on the whole. Have an angle to sell in and make you stand out from the crowd
- And target the right journalists: Review sites may not be the write medium as not everyone is a gamer. Look for other mediums such as newspapers etc
- Get the right offering together before launching: make sure what you launch is right and not rushed to get something out on the market
- Talk to your fans: ownership, involvement and loyalty will undoubtable helped mould a better experience
- You don’t just need a good idea, you need a marketable idea: What do users actually want?
- But it needs to be a marketable idea that you like: make something you want to make!
To be honest I don't know what I was expecting from my first game but these seem respectable. That said half my iOS downloads were on the first day. But considering, despite my best efforts, to get reviews and press coverage this is purely word of mouth and one press release via prMac.
The only thing I have done is invest a total of $140 ($70 on iOS and $70 on Android) in AdMob advertising campaign. The tactic of this was to see if this had an impact on sales and whether in app advertising was a future strategy I should consider.
I ran the AdMob campaign on separate weeks, with a daily spend of $10 and a click of $0.01 which should generate 1000 click throughs to the relevant app stores. So for $140 I should get 14,000 click through to stimulate downloads.
The following two graphs are the effects that the advertising had on the downloads figures:
So what will I be taking forward into my next game? To summarise:
- A paid for app [Update: main comments are to consider freemium, we'll see :)]
- A game that allows short bursts but brings the user back
- To engage far earlier in my marketing. To fix a date some two or three weeks after the app is approved and let the media, forums, blogs and the world know its coming
- Create a quality teaser video that does it justice
- Make a richer, deeper but polished experience for the user
- Try to instill some elements of community
- Learn more
- Keep having fun
Check out Astavoid on App Store and Google Play and download for free.